Ipsos’ win reflects a decades-long reputation for leading-edge research and rigor
Mumbai: Ipsos, one of the largest market research and polling companies globally, was today named as the No. 1 Most Innovative Supplier in the 2024 GRIT Business & Innovation Report, Greenbook’s annual ranking of the world’s most influential insights and analytics providers.
“In a world defined by constant change and unprecedented opportunities, decision-makers need innovative ways to find answers they can trust,” said Mary Ann Packo, CEO, Ipsos North America.
“Ipsos combines the transformative power of AI and other game-changing technologies with the industry’s best and most creative minds to help clients understand their customers, leverage their strengths, refine their business strategies, and grow.”
Each year, the GRIT Top 50 Most Innovative Suppliers list draws upon a global survey of insights professionals, clients, and suppliers to determine the world’s leading market research and analytics companies.
Of the 945 companies under consideration and 50 finalists, Ipsos was most frequently cited as “Most Innovative” — with nearly twice as many mentions as the next runner-up — demonstrating Ipsos’ reputation as a leader among clients and competitors alike.
Ipsos’ win reflects a decades-long reputation for leading-edge research and rigor. But it also attests to the success of new proprietary solutions, including agile on-demand DIY offers like Ipsos.Digital and a trailblazing AI toolkit backed by the innovative and secure Ipsos Facto platform.
As the 2024 GRIT Business & Innovation Report stated: “Notably, these firms consistently launch new products and services that enhance their innovative image, illustrating that brand awareness must be complemented by tangible offerings,” the report said of Ipsos and the runners-up. “With substantial resources, extensive reach, and strong reputations, they continue to set the benchmark for competitors within the industry.”