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    Astrikos.ai Unveils S!aP Cognus: Revolutionary AI Platform for Predictive Data Center Intelligence

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    Mia by Tanishq Launches Unmissable Diamond Jewellery Offer with Up to 100% Off on Making Charges

    Olive by Embassy Unveils Open Hotels: World’s First Fully Remote, AI-Native Hotel Brand

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    Goa’s ITE&C Department Distributes Laptops to Tribal Students at Sanguem Empowerment Camp

    Anuja Sathe Reveals Her Mindful Rituals for Playing Karpura Devi in Sony TV’s Chakravarti Samrat Prithviraj Chauhan

    CARE Hospitals Launches Hyderabad’s First 5G Ambulance-Enabled Emergency Response System

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    Karmic Events Redefines Retail Engagement with Over a Decade of Experiential Excellence

    Smile Train India Unveils “Every Smile Belongs” — A Visual Tribute to Cleft Inclusion and Strength

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

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    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

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    • MotoGP 2017
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    BLEP Launches #NeverAgain Campaign to Expose Pet Food Myths and Champion Honest Nutrition

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    Sunfeast Marie Light Offers Cooling ‘Surya Vardaan’ Caps to Devotees at Puri Rath Yatra 2025

    Karmic Events Transforms Delhi with Van Gogh and Da Vinci Experience, Redefines India’s Retail Activations

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itel Teams Up with Pushpa 2 for Upcoming A80 Smartphone Launch

News Desk by News Desk
December 10, 2024
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itel Teams Up with Pushpa 2 for Upcoming A80 Smartphone Launch
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itel redefining brand-movie collaborations through dynamic storytelling and deeper audience connection

Mumbai:itel has joined forces with Pushpa 2 to announce its upcoming flagship A80 smartphone – slated to be launched on January 2025. This collaboration leverages the film’s massive Pan-Indian fanbase and the universal appeal of compelling storytelling by itel to create a powerful and engaging connection with audiences.

This unique collaboration has already shown remarkable results, with the first co-branded video racking up over 80K views and 9K engagements within two hours across official social media handles. Till now, the partnership has garnered over 2M views and engagement of 200K+ on the co-branded content, reshaping traditional marketing by using storytelling as a dynamic tool to engage audiences. This collaboration has created virality across platforms – garnering massive engagement from fans. itel is leading the way in this transformation, setting a benchmark for impactful brand collaborations. This innovative strategy signals the future of brand-movie collaborations, where films become integral to the marketing narrative, creating authentic and deeply resonant campaigns that connect with consumers on a whole new level.

Speaking about the collaboration, Arijeet Talapatra, CEO of itel India said “Our collaboration with Pushpa 2 reflects itel’s commitment to staying at the forefront of innovation and consumer engagement. By merging the worlds of cinema and technology, we’re not just launching a product; we’re creating a cultural moment. This is a great example of how brands can rethink traditional marketing to connect with audiences in exciting and meaningful ways. It’s an exciting intersection of entertainment and technology, designed to captivate consumers and make the launch of the A80 unforgettable.”

CEO of Mythri Movie Makers, Cherry, commented on the new collaboration,“We are excited to partner with itel for the upcoming A80 smartphone. Pushpa 2 has always been about connecting with audiences on an emotional level, and this collaboration with itel takes that connection further, blending the power of storytelling with cutting-edge technology. It’s a new way to engage fans and create an unforgettable experience for them.”

As itel prepares for the upcoming launch of the A80, the brand continues to demonstrate its commitment to providing affordable, high-quality devices that meet the needs of today’s tech-savvy consumers. With a focus on innovation, style, and performance, itel is set to make a significant impact in the smartphone industry, offering users an experience that combines cutting-edge technology with exceptional value.

Tags: Arijeet TalapatraCherryitelmade in mediaMythri Movie MakersPushpa 2

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