MARS Returns Bigger and Bolder
Mumbai: MARS Cosmetics, the beloved beauty brand known for its trendsetting innovation, made an exhilarating return to Nykaaland 2024 with the latest edition of its unique products & concept – ‘Makeup For Everyone’ capturing the hearts of beauty enthusiasts and influencers alike. Held from October 25th to 27th, 2024 at Mahalaxmi Race Course – Mumbai, the festival proved to be a vibrant celebration of innovation, inclusivity and festive cheer.
Building on the overwhelming success of last year, MARS Cosmetics elevated its presence with a series of new product launches, exclusive hampers, interactive experiences and star-studded appearances. Attendees flocked to the MARS booth to explore the brand’s latest collections and all crafted to reflect the motto of Makeup for all.
Rishabh Sethia, Director & Business Administrator, MARS Cosmetics mentioned “We are thrilled by the incredible response to ‘MARS Makeup For Everyone’ at Nykaaland 2024. This year, we aimed to deliver an immersive and engaging experience for beauty lovers. From our new launches to exciting games and contests, we were overwhelmed by the enthusiasm and participation from everyone who visited our booth. Nykaaland gave us the perfect platform to connect directly with our audience and showcase our commitment to creating high-quality, affordable, and inclusive beauty.”
With Nykaaland 2024 bringing together major beauty companies, influencers, and fans under one roof, MARS Cosmetics’ involvement was a standout feature of the event. From interactive product experiences to unique releases, MARS reaffirmed its commitment to vegetarian, cruelty-free, and beauty items tailored to Indian audiences. As the company reflects on this great event, MARS Cosmetics is pleased to continue inspiring and engaging its customers with forthcoming product launches and activities.