The campaign celebrates individuality and self-expression with vibrant storytelling, a bold luggage collection, and a rainbow runway at Goa Airport.
June 2025 — In celebration of Pride Month, Nasher Miles, in collaboration with Myntra, has unveiled its latest campaign: ‘Show Your Colour With Pride’. The campaign shines a spotlight on individuality, identity, and self-expression through a vibrant blend of digital storytelling and on-ground activation.At the forefront is Lauren Robinson — a celebrated voiceover artist, drag performer, and LGBTQIA+ creator — who shares their empowering journey of authenticity and self-expression. Through Lauren’s story, the campaign encourages everyone to embrace their true selves.Complementing this message is Nasher Miles’ Zanzibar luggage collection, a colourful and bold range that embodies the spirit of Pride and personal identity.A key highlight of the initiative was a unique activation at Goa Airport, where the baggage carousel was transformed into a rainbow runway, delighting travellers and creating a joyful, inclusive atmosphere. The installation organically drew the attention of influencers, travellers, and Pride supporters.With this multi-channel effort, Nasher Miles and Myntra continue their commitment to diversity, inclusion, and meaningful engagement with communities.
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