We are aiming to disrupt the traditional market dominated by established players
Mumbai: Streambox Media is redefining the connected TV landscape with its unique “TV as a service” approach, designed to make high-quality Smart TVs more accessible to a broader audience. By combining affordability, cutting-edge technology, and subscription-based services, Streambox plans to significantly expand the connected TV market, targeting underserved segments and creating lasting customer relationships. This strategy not only aims to democratize access but also to enhance user experiences, positioning Streambox as a game-changer in the industry.
On the sidelines of the launch of Strambox Media’s Dor MadeInMedia.in’s, Kalpana Ravi spoke to Anuj Gandhi, Founder, and CEO of Streambox Media
The concept of disruption and differentiate itself in the connected TV market? What will be your business model?
Streambox Media is set to disrupt the connected TV market with a multifaceted strategy that redefines how TVs are sold and experienced. Its innovative “TV as a Service” model replaces traditional TV purchases with a subscription-based offering that includes the TV and various OTT applications, providing a flexible, budget-friendly alternative for consumers.
The company is targeting underserved tier 2 and tier 3 markets, aiming to democratize access to connected TVs and expand the total addressable market from 30-40 million to 100 million by offering affordable, high-quality options. Streambox prioritizes convenience and user experience, designing intuitive interfaces that enhance viewing and foster customer loyalty.
Unlike traditional TV manufacturers, Streambox’s business model emphasizes long-term customer relationships, enabling ongoing engagement through additional subscription services. By integrating innovative features like e-commerce and gaming, Streambox transforms TVs into multifunctional hubs, significantly enhancing their value proposition. This comprehensive approach positions the company as a compelling alternative to established players, offering a more inclusive, affordable, and integrated connected TV experience to disrupt the largely stagnant market.
Streambox is committed to delivering premium products, such as QLED 4K TVs, to guarantee high quality without compromising affordability. Its strategy includes bundling diverse services and applications for seamless access to multiple platforms on a single device, enhancing convenience and value.
By targeting underserved tier 2 and tier 3 markets, Streambox aims to democratize access to connected TVs and attract a wider audience. The innovative business model transforms traditional TV ownership into a subscription-based experience, fostering long-term customer relationships and ongoing engagement. Customers pay an activation fee and monthly subscription, gaining access to a comprehensive bundle of streaming services and applications that enhance convenience by consolidating multiple platforms into a single device.
Looking ahead, the company plans to expand its offerings into e-commerce and gaming, integrating TVs more deeply into users’ daily lives. This comprehensive approach positions Streambox as a disruptor, offering an interactive and engaging alternative to traditional TV market players.
Along with the OTT bundle, you are also offering the Smart TV at a mind-boggling price, what is this strategy?
This innovative strategy of offering a Smart TV at a competitive price bundled with multiple OTT applications is rooted in the concept of “TV as a Service,” designed to disrupt the traditional TV market by providing an accessible, integrated solution for consumers.
By pricing its Smart TVs at an astonishingly affordable rate, Streambox removes the barrier of high upfront costs, enabling more consumers to access premium features. The bundled OTT services enhance the value proposition by simplifying the user experience and encouraging engagement with diverse content platforms. Focused on building long-term customer relationships, also our subscription-based model allows continuous engagement and opportunities to upsell additional services. Targeting underserved tier 2 and tier 3 markets, the company addresses the needs of budget-conscious consumers seeking high-end TV’s.
Who would be your potential buyers and how are you planning to expand the connected TV market?
Our potential buyers include a diverse range of consumers, with a primary focus on those in tier 2 and tier 3 markets. These individuals and families often face budget constraints that limit access to high-quality connected TVs, making Streambox’s affordable options particularly appealing.
This demographic frequently comprises people upgrading from older models, such as 32-inch TVs, to larger, modern alternatives. First-time buyers, including young couples or individuals moving into new homes, are another key audience. Streambox’s “TV as a Service” model provides an affordable entry point into the connected TV ecosystem, making it an attractive option for those new to the market. Additionally, price-sensitive consumers who seek to enhance their viewing experience without making a significant upfront investment are drawn to the company’s pricing strategy, which combines premium features with affordability.
Expansion Plans for the Connected TV Market
We aim to expand the connected TV market by adopting a multi-faceted approach. The company focuses on democratizing access by offering high-quality Smart TVs at competitive prices, thereby making them affordable to a wider audience and potentially increasing the total addressable market (TAM) from 30–40 million to 100 million. We would also target users of older TV models, such as 32-inch TVs, with financially attractive upgrade options to encourage them to transition to modern, feature-rich models.
Additionally, its subscription-based business model emphasizes building long-term customer relationships, enabling continuous engagement and creating opportunities to upsell additional services over time.By bundling various OTT services and applications, Streambox enhances the value proposition for consumers, making it easier for them to access multiple platforms from a single device.
Overall, the strategy is focused on creating a more inclusive and engaging connected TV experience, aiming to disrupt the traditional market dominated by established players.