Launch of Vogue D1 Square brings fresh, contemporary designs with ISI-certified safety and all-day comfort
Mumbai, September 15, 2025: STUDDS Accessories Ltd., the world’s largest two-wheeler helmet manufacturer by volume in 2024, has unveiled the Vogue D1 Square — the first graphic series in its popular Vogue helmet range. Known for its reliable mix of safety, comfort, and value, the Vogue series now receives a modern facelift with vibrant new designs tailored to meet the evolving style preferences of today’s riders.
The Vogue D1 Square retains BIS-compliant, ISI-certified safety standards while introducing six fresh color variants: black & pastel blue, black/white/red, black & pink, black & red, black & grey, and black & blue. The new graphics offer riders a chance to express their individuality without compromising on safety or comfort.
Speaking on the launch, Mr. Sidhartha Bhushan Khurana, Managing Director, STUDDS Accessories Ltd., said: “At STUDDS, we are constantly evolving our products to match the style and preferences of our customers while staying true to our promise of safety and comfort. The revamped Vogue series with expressive new graphics reflects our commitment to giving riders helmets that are not only reliable but also visually appealing.”
A Blend of Safety, Comfort, and Style
The lightweight open-face helmet is designed for both men and women, making it an everyday companion for commuters and leisure riders alike. Engineered with regulated-density EPS for enhanced protection, the helmet also features a quick-release chin strap for convenience, a hypoallergenic liner for freshness, and top air exhausts to provide ventilation in India’s hot climate.
Price and Availability
The Vogue D1 Square will be available in four sizes — XS, S, M, and L — across STUDDS’ retail network.
About STUDDS Accessories Ltd.
STUDDS Accessories Ltd. is India’s largest two-wheeler helmet manufacturer by revenue (FY2023) and the world’s largest by volume (CY2024). With nearly five decades of expertise, the company operates three state-of-the-art manufacturing facilities with an annualized capacity of 9.04 million units. In FY2024, STUDDS sold approximately 7.10 million helmets globally.
Its product portfolio includes helmets under the Studds and SMK brands, along with two-wheeler accessories such as gloves, luggage, rain suits, eyewear, and riding jackets. STUDDS products are sold pan-India and exported to more than 70 countries across the Americas, Europe, Asia, and other global markets.
The helmet offers a safe and comfortable riding experience without compromising on value. Price starts at an MRP of INR 1,095. It can be purchased from offline retail shops, STUDDS exclusive brand outlets, and the brand’s official website: https://shop.studds.com/. Launch on leading marketplaces will follow soon.
