• About us
  • Advertise
  • Privacy Policy
Made-in-Media: Crafting Stories, Shaping Perspectives
  • Home
  • Advertising
    • All
    • Agencies
    • Brands
    • Campaigns
    • Digital
    • Marketing
    • PR
    Hyundai Motor India Limited celebrates ‘World Environment Day’

    Hyundai Motor India Limited celebrates ‘World Environment Day’

    Bisleri International and Apparel Group announce strategic partnership to expand beverage footprint across the Middle East & Africa

    Bisleri International and Apparel Group announce strategic partnership to expand beverage footprint across the Middle East & Africa

    Vivek Oberoi’s, BNW Developments unveils FashionTV Acacia new branded residential.

    Vivek Oberoi’s, BNW Developments unveils FashionTV Acacia new branded residential.

    “Retire to the life you’ve always dreamt of”, says HSBC Mutual Fund with its new #RetireToMore campaign

    “Retire to the life you’ve always dreamt of”, says HSBC Mutual Fund with its new #RetireToMore campaign

    TVS Jupiter 110 Becomes India’s most awarded scooter; launches an All AI campaign to celebrate this milestone.

    TVS Jupiter 110 Becomes India’s most awarded scooter; launches an All AI campaign to celebrate this milestone.

    Initiative appointed as Media Agency on Record for Sensodent

    Initiative appointed as Media Agency on Record for Sensodent

  • Broadcast
    • All
    • Cinema
    • Entertainment
    • GEC
    • News
    • OTT
    • Sports
    JioHotstar’s Criminal Justice Season 4 smashes records – strongest opening for an OTT original in 2025*

    JioHotstar’s Criminal Justice Season 4 smashes records – strongest opening for an OTT original in 2025*

    UP Yoddhas assemble well-rounded squad for Pro Kabaddi League 12

    UP Yoddhas assemble well-rounded squad for Pro Kabaddi League 12

    Fire alert! The biggest blockbuster of the Year ‘Pushpa 2’ premieres on Zee Cinema on Saturday, 31st May!

    Fire alert! The biggest blockbuster of the Year ‘Pushpa 2’ premieres on Zee Cinema on Saturday, 31st May!

    Prasar Bharati invites bids for MPEG-4 slots on DD Free Dish

    Prasar Bharati invites bids for MPEG-4 slots on DD Free Dish

    RunnTV launches witty new campaign: “Kab Tak Karoge Scroll?” to cut through OTT clutter.

    RunnTV launches witty new campaign: “Kab Tak Karoge Scroll?” to cut through OTT clutter.

    KKR partners with JioHotstar for a special screening of Mufasa: The Lion King.

    KKR partners with JioHotstar for a special screening of Mufasa: The Lion King.

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Media
    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Why Old Giants Struggle to Scale in Digital Media: From Empire to Algorithm

    Why Old Giants Struggle to Scale in Digital Media: From Empire to Algorithm

    The Pap Scene launches exclusive media Paparazzi-On-Demand service to boost public figures’ visibility

    The Pap Scene launches exclusive media Paparazzi-On-Demand service to boost public figures’ visibility

    Indian Sports Economy now 4x bigger than a decade ago: GroupM Sporting Nation’s 12th Edition

    Indian Sports Economy now 4x bigger than a decade ago: GroupM Sporting Nation’s 12th Edition

    Pinky Promise Campaign wins IAA-IMC Sustainability contest.

    Pinky Promise Campaign wins IAA-IMC Sustainability contest.

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • MIM Specials
    AIGF commends Meta’s updated policy as a win for India’s legitimate gaming sector.

    AIGF commends Meta’s updated policy as a win for India’s legitimate gaming sector.

    Creative Pulse of India beats loud at Goafest…

    Creative Pulse of India beats loud at Goafest…

    WHY SO SERIOUS? The Making of Gautam Gambhir.

    WHY SO SERIOUS? The Making of Gautam Gambhir.

    Merging Boundaries: From Placement to Partnership

    Merging Boundaries: From Placement to Partnership

  • Lifestyle/ Travel/ Inclusivity
    Indie Dogs get their moment: Film and Coffee Table Book champion the cause of adoption.

    Indie Dogs get their moment: Film and Coffee Table Book champion the cause of adoption.

    Cultural curiosity is the new cool: Abu Dhabi plays host to Indian kids with a range of historical gems for them to discover

    Cultural curiosity is the new cool: Abu Dhabi plays host to Indian kids with a range of historical gems for them to discover

    Voices from the Soil Take Centre Stage at Climate Asia’s 4th Annual Conference on Earth Day.

    Voices from the Soil Take Centre Stage at Climate Asia’s 4th Annual Conference on Earth Day.

    Admatazz partners with Hyatt Centric Chandigarh for the branding and launch of PVT LTD, an Exclusive Speakeasy.

    Admatazz partners with Hyatt Centric Chandigarh for the branding and launch of PVT LTD, an Exclusive Speakeasy.

    Unlocking Leadership Potential Through Mindfulness: Transforming Lives with Manish Behl

    Unlocking Leadership Potential Through Mindfulness: Transforming Lives with Manish Behl

     Brightsun Travel Hosts Mental Health & Stress Management Workshop to Mark World Mental Health Day

     Brightsun Travel Hosts Mental Health & Stress Management Workshop to Mark World Mental Health Day

  • International Roundup
    Cape May Studios partners with Amagi to launch Global FAST Channels: Panic TV and Pánico TV Español

    Cape May Studios partners with Amagi to launch Global FAST Channels: Panic TV and Pánico TV Español

    Big Tech on Trial: US Antitrust Moves Put Google, Meta, Apple & Amazon under the Scanner.

    Big Tech on Trial: US Antitrust Moves Put Google, Meta, Apple & Amazon under the Scanner.

    Google’s advertising monopoly faces historic challenge in U.S. antitrust trial

    Google’s advertising monopoly faces historic challenge in U.S. antitrust trial

  • Guest Articles
    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Do you know who actually reads your newspaper ad?

    Do you know who actually reads your newspaper ad?

    PR in the AI Era: Why the human mind still matters.

    PR in the AI Era: Why the human mind still matters.

    Tokenization of digital assets: How blockchain can change the way brands reward customers

    Tokenization of digital assets: How blockchain can change the way brands reward customers

    Communicating travel experiences to communities

    Communicating travel experiences to communities

    The future of marketing communications in a digital landscape

    The future of marketing communications in a digital landscape

  • Report
No Result
View All Result
  • Home
  • Advertising
    • All
    • Agencies
    • Brands
    • Campaigns
    • Digital
    • Marketing
    • PR
    Hyundai Motor India Limited celebrates ‘World Environment Day’

    Hyundai Motor India Limited celebrates ‘World Environment Day’

    Bisleri International and Apparel Group announce strategic partnership to expand beverage footprint across the Middle East & Africa

    Bisleri International and Apparel Group announce strategic partnership to expand beverage footprint across the Middle East & Africa

    Vivek Oberoi’s, BNW Developments unveils FashionTV Acacia new branded residential.

    Vivek Oberoi’s, BNW Developments unveils FashionTV Acacia new branded residential.

    “Retire to the life you’ve always dreamt of”, says HSBC Mutual Fund with its new #RetireToMore campaign

    “Retire to the life you’ve always dreamt of”, says HSBC Mutual Fund with its new #RetireToMore campaign

    TVS Jupiter 110 Becomes India’s most awarded scooter; launches an All AI campaign to celebrate this milestone.

    TVS Jupiter 110 Becomes India’s most awarded scooter; launches an All AI campaign to celebrate this milestone.

    Initiative appointed as Media Agency on Record for Sensodent

    Initiative appointed as Media Agency on Record for Sensodent

  • Broadcast
    • All
    • Cinema
    • Entertainment
    • GEC
    • News
    • OTT
    • Sports
    JioHotstar’s Criminal Justice Season 4 smashes records – strongest opening for an OTT original in 2025*

    JioHotstar’s Criminal Justice Season 4 smashes records – strongest opening for an OTT original in 2025*

    UP Yoddhas assemble well-rounded squad for Pro Kabaddi League 12

    UP Yoddhas assemble well-rounded squad for Pro Kabaddi League 12

    Fire alert! The biggest blockbuster of the Year ‘Pushpa 2’ premieres on Zee Cinema on Saturday, 31st May!

    Fire alert! The biggest blockbuster of the Year ‘Pushpa 2’ premieres on Zee Cinema on Saturday, 31st May!

    Prasar Bharati invites bids for MPEG-4 slots on DD Free Dish

    Prasar Bharati invites bids for MPEG-4 slots on DD Free Dish

    RunnTV launches witty new campaign: “Kab Tak Karoge Scroll?” to cut through OTT clutter.

    RunnTV launches witty new campaign: “Kab Tak Karoge Scroll?” to cut through OTT clutter.

    KKR partners with JioHotstar for a special screening of Mufasa: The Lion King.

    KKR partners with JioHotstar for a special screening of Mufasa: The Lion King.

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Media
    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Why Old Giants Struggle to Scale in Digital Media: From Empire to Algorithm

    Why Old Giants Struggle to Scale in Digital Media: From Empire to Algorithm

    The Pap Scene launches exclusive media Paparazzi-On-Demand service to boost public figures’ visibility

    The Pap Scene launches exclusive media Paparazzi-On-Demand service to boost public figures’ visibility

    Indian Sports Economy now 4x bigger than a decade ago: GroupM Sporting Nation’s 12th Edition

    Indian Sports Economy now 4x bigger than a decade ago: GroupM Sporting Nation’s 12th Edition

    Pinky Promise Campaign wins IAA-IMC Sustainability contest.

    Pinky Promise Campaign wins IAA-IMC Sustainability contest.

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • MIM Specials
    AIGF commends Meta’s updated policy as a win for India’s legitimate gaming sector.

    AIGF commends Meta’s updated policy as a win for India’s legitimate gaming sector.

    Creative Pulse of India beats loud at Goafest…

    Creative Pulse of India beats loud at Goafest…

    WHY SO SERIOUS? The Making of Gautam Gambhir.

    WHY SO SERIOUS? The Making of Gautam Gambhir.

    Merging Boundaries: From Placement to Partnership

    Merging Boundaries: From Placement to Partnership

  • Lifestyle/ Travel/ Inclusivity
    Indie Dogs get their moment: Film and Coffee Table Book champion the cause of adoption.

    Indie Dogs get their moment: Film and Coffee Table Book champion the cause of adoption.

    Cultural curiosity is the new cool: Abu Dhabi plays host to Indian kids with a range of historical gems for them to discover

    Cultural curiosity is the new cool: Abu Dhabi plays host to Indian kids with a range of historical gems for them to discover

    Voices from the Soil Take Centre Stage at Climate Asia’s 4th Annual Conference on Earth Day.

    Voices from the Soil Take Centre Stage at Climate Asia’s 4th Annual Conference on Earth Day.

    Admatazz partners with Hyatt Centric Chandigarh for the branding and launch of PVT LTD, an Exclusive Speakeasy.

    Admatazz partners with Hyatt Centric Chandigarh for the branding and launch of PVT LTD, an Exclusive Speakeasy.

    Unlocking Leadership Potential Through Mindfulness: Transforming Lives with Manish Behl

    Unlocking Leadership Potential Through Mindfulness: Transforming Lives with Manish Behl

     Brightsun Travel Hosts Mental Health & Stress Management Workshop to Mark World Mental Health Day

     Brightsun Travel Hosts Mental Health & Stress Management Workshop to Mark World Mental Health Day

  • International Roundup
    Cape May Studios partners with Amagi to launch Global FAST Channels: Panic TV and Pánico TV Español

    Cape May Studios partners with Amagi to launch Global FAST Channels: Panic TV and Pánico TV Español

    Big Tech on Trial: US Antitrust Moves Put Google, Meta, Apple & Amazon under the Scanner.

    Big Tech on Trial: US Antitrust Moves Put Google, Meta, Apple & Amazon under the Scanner.

    Google’s advertising monopoly faces historic challenge in U.S. antitrust trial

    Google’s advertising monopoly faces historic challenge in U.S. antitrust trial

  • Guest Articles
    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Do you know who actually reads your newspaper ad?

    Do you know who actually reads your newspaper ad?

    PR in the AI Era: Why the human mind still matters.

    PR in the AI Era: Why the human mind still matters.

    Tokenization of digital assets: How blockchain can change the way brands reward customers

    Tokenization of digital assets: How blockchain can change the way brands reward customers

    Communicating travel experiences to communities

    Communicating travel experiences to communities

    The future of marketing communications in a digital landscape

    The future of marketing communications in a digital landscape

  • Report
No Result
View All Result
Made-in-Media: Crafting Stories, Shaping Perspectives
No Result
View All Result
Home Report

The tech that drives business innovation: Lenovo and DreamWorks

News Desk by News Desk
June 4, 2025
in Report
0
The tech that drives business innovation: Lenovo and DreamWorks
0
SHARES
6
VIEWS
Share on FacebookShare on Twitter

DreamWorks Animation expands Preferred Technology Provider relationship with Lenovo — deepening a trusted partnership to include Lenovo’s cutting-edge services and solutions.

Mumbai: DreamWorks Animation is deepening its collaboration with Lenovo, naming the company its preferred compute services, workstation, and solutions provider. This marks a milestone in a trusted partnership now strengthened by Lenovo’s solutions and services. By bringing together devices, data center infrastructure, and services into a seamless Lenovo ecosystem, DreamWorks has the compute power to scale with the ever-growing demands of its artistic and technical teams — an essential advantage in an increasingly dynamic landscape. At the core of this collaboration is a shared commitment to service excellence, ensuring DreamWorks remains supported through every business transformation.

Lenovo’s strategic services and solutions have already delivered a quantifiable impact to DreamWorks’ production pipelines and business infrastructure:

• A 20% performance increase was achieved using Lenovo Neptune™ liquid cooling, improving render speeds and enabling faster iteration cycles.

•  A 25% performance increase of animation programs running on the ThinkStation™ P620s compared to previous workstations, leading to faster loading times and an overall better artist experience.

• With 98% utilization in its data center and 300 million compute hours for The Wild Robot, Lenovo infrastructure scaled to meet unprecedented creative demands.

“Based on our long-standing relationship and Lenovo’s consistent delivery excellence, expanding our collaboration was a natural next step,” said Kate Swanborg, SVP of Technology Communications and Strategic Alliances, DreamWorks Animation. “This deepens our collaboration and gives DreamWorks the flexibility and operational scale we need to fuel our business ambitions and deliver world-class filmmaking.”

“This expanded relationship underscores the vital role of advanced, scalable technologies and services in powering complex creative workflows and meeting the demands of modern content production,” added Ken Wong, Executive Vice President and President, Solutions and Services Group, Lenovo. “It highlights the strategic impact of a trusted technology partnership in delivering the performance, reliability, and innovation required to push the boundaries of what’s possible in filmmaking and what’s possible in business.”

Unified Innovation: Expanding the Lenovo–DreamWorks Technology Ecosystem

From strategy to 24/7 operations, Lenovo delivers more than just high-performance hardware — it provides a services-first ecosystem that keeps DreamWorks’ technology teams focused. Lenovo’s scalable service model covers everything from day-to-day support to critical artist compute deployment, ensuring that enterprise environments like DreamWorks have the tools, agility, and responsiveness needed at every stage of production.

·         ThinkStation™ and ThinkPad™ P Series Workstations – designed to deliver the performance and responsiveness required in any setting, including modern film production, making them ideal for artists, technical directors, and other professionals.

·         ThinkSystem™ Servers and HPC Infrastructure – powering compute-intensive rendering and animation pipelines.

·         NEW: TruScale™ Infrastructure as a Service – enabling DreamWorks to scale compute resources on demand while avoiding large capital expenditures. The offering supports the full ThinkSystem™ and ThinkAgile™ portfolio and is tailored to align infrastructure capacity with production timelines.

Lenovo TruScale™ allows DreamWorks to retain the control and security of on-premises infrastructure while benefiting from 24/7 proactive monitoring, managed services, and expert support. As part of its services portfolio, Lenovo also supports DreamWorks’ sustainability goals — helping retire outdated systems and transition to more energy-efficient technologies.

And Infrastructure is only part of the story. DreamWorks depends on Lenovo’s Premier Support Plus for round-the-clock help, fast fixes, and minimal downtime. In a high-pressure creative environment, responsive support and expert planning are essential to reducing complexity and helping teams meet aggressive production goals.

Proven Performance: Technology That Moves at the Speed of Imagination

 DreamWorks’ partnership with Lenovo is a story of creative ambition brought to life through cutting-edge technology. During its most technically demanding productions, DreamWorks relied on Lenovo’s high-performance computing (HPC) solution—featuring Neptune™ liquid cooling—to accelerate workflows and scale rendering. Neptune™ liquid cooling boosted core performance within the pre-existing data center space, enhancing both energy efficiency and system stability, and enabled the studio to do more with less. Just as critical was the ability to iterate in real time. With Lenovo’s infrastructure, artists could explore, refine, and bring complex digital environments to life with greater speed and precision.

Lenovo’s professional services have also enabled DreamWorks to scale quickly and smoothly. A HPC deployment expected to take a week was completed in just 1.5 days. From custom hardware integration to white-glove service and proactive support, every deployment is built for seamless execution and immediate production-readiness.

This robust technology and services foundation now supports a bold new slate of DreamWorks films, including The Bad Guys 2 (August 2025) and the newly announced Forgotten Island (September 2026). It will also play a central role in the creation of Shrek 5 (December 2026)—further demonstrating Lenovo’s impact on some of the studio’s most iconic and technically ambitious productions.

Looking ahead, Lenovo supports DreamWorks in streamlining complex operational and infrastructure processes as well as predictive analytics and intelligent workflows –powered by Lenovo’s AI-optimized infrastructure that includes workstations, data center systems, and TruScale services. While DreamWorks does not use AI in the generation of its imagery, the studio is researching its potential to increase production pipeline efficiency to further enable their artists to focus on their creativity.  This integrated ecosystem would bridge individual creativity with end-to-end studio orchestration, helping DreamWorks move from concept to screen with greater speed, agility, and innovation.

“This extension of the Lenovo partnership is a key component of our technology strategy,” said Bill Ballew, CTO for DreamWorks Animation. “The Lenovo hardware solutions are incredibly powerful, and we are now looking forward to engaging with their AI teams to identify solutions that will optimize our compute infrastructure even further.”

“As production strategy evolves, the Lenovo-DreamWorks partnership serves as a blueprint for how enterprises can leverage integrated technology to scale intelligently and meet the demands of creative and operational excellence,” Wong added.

Learn More about How Lenovo Helps Turn Bold Ideas into Breakthrough Innovations

Discover what’s possible with Lenovo. Explore a full portfolio of workstations, data center solutions, and enterprise services designed to scale with creative and AI ambitions.

Unlock the Lenovo Hybrid AI Advantage to accelerate AI across edge, cloud, and on-prem environments. Rely onLenovo for expert support, from strategy to 24/7 operations. And start smart with AI Discover — a guided consultation to identify use cases, assess readiness, and drive faster outcomes.

Visit here or connect with Lenovo experts at events worldwide.

LENOVO, THINKPAD, THINKSTATION, THINKSYSTEM, THINKAGILE and TRUSCALE are trademarks of Lenovo. ©2025 Lenovo Group Limited. All rights reserved.

Tags: DreamworksLenova

Browse by Category

  • Advertising
  • Agencies
  • Brand Endorsement
  • Brands
  • Broadcast
  • Campaigns
  • Cinema
  • Digital
  • Entertainment
  • GEC
  • Guest Articles
  • International Roundup
  • Lifestyle/ Travel/ Inclusivity
  • Marketing
  • Media
  • MIM Specials
  • News
  • OTT
  • people Movement
  • PR
  • Report
  • Sports
  • About us
  • Advertise
  • Privacy Policy

© 2025 Made In Media

No Result
View All Result
  • Home
  • Advertising
  • Broadcast
  • Media
  • MIM Specials
  • Lifestyle/ Travel/ Inclusivity
  • International Roundup
  • Guest Articles
  • Report

© 2025 Made In Media

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?