• About us
  • Advertise
  • Privacy Policy
Made-in-Media: Crafting Stories, Shaping Perspectives
  • Home
  • Advertising
    • All
    • Agencies
    • Brands
    • Campaigns
    • Digital
    • Marketing
    • PR
    NODWIN Gaming, Chess.com, and ChessBase India Forge Alliance to Power the Future of Chess Esports in India

    NODWIN Gaming, Chess.com, and ChessBase India Forge Alliance to Power the Future of Chess Esports in India

    Jharkhand Welcomes Its First Adventure Resort with Off-Roading Track, Blending Eco-Tourism with Tribal Heritage

    Jockey Juniors Launches 5 Must-Have Kidswear Essentials for Vacation Adventures

    Jockey Juniors Launches 5 Must-Have Kidswear Essentials for Vacation Adventures

    Peps Mattresses Unveils ‘Spring is King’ Campaign with Humorous, Hyperlocal Storytelling

    Peps Mattresses Unveils ‘Spring is King’ Campaign with Humorous, Hyperlocal Storytelling

    June 17, 2025 | Effie LIONS Foundation | One World Trade Centre, New York

    June 17, 2025 | Effie LIONS Foundation | One World Trade Centre, New York

    DLF Unveils Privana North at Times Square, Saluting Global Indians with Spectacular Debut

    DLF Unveils Privana North at Times Square, Saluting Global Indians with Spectacular Debut

  • Broadcast
    • All
    • Cinema
    • Entertainment
    • GEC
    • News
    • OTT
    • Sports
    NODWIN Gaming, Chess.com, and ChessBase India Forge Alliance to Power the Future of Chess Esports in India

    NODWIN Gaming, Chess.com, and ChessBase India Forge Alliance to Power the Future of Chess Esports in India

    Jharkhand Welcomes Its First Adventure Resort with Off-Roading Track, Blending Eco-Tourism with Tribal Heritage

    DocuBay Unveils Trailer of Original Documentary ‘Gateway of Europe – The Migrant Crisis’

    DocuBay Unveils Trailer of Original Documentary ‘Gateway of Europe – The Migrant Crisis’

    Kingfisher Premium Packaged Drinking Water Becomes Regional Sponsor of Argentine Football Association in India

    Kingfisher Premium Packaged Drinking Water Becomes Regional Sponsor of Argentine Football Association in India

    Nikki Tamboli Wins Hearts with Stellar Performance in Bheegne De Featuring Arbaz Patel

    Nikki Tamboli Wins Hearts with Stellar Performance in Bheegne De Featuring Arbaz Patel

    Breaking: Urvashi Rautela’s Photo with Israel PM Benjamin Netanyahu Resurfaces Amidst Israel-Iran Conflict

    Breaking: Urvashi Rautela’s Photo with Israel PM Benjamin Netanyahu Resurfaces Amidst Israel-Iran Conflict

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Media
    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Why Old Giants Struggle to Scale in Digital Media: From Empire to Algorithm

    Why Old Giants Struggle to Scale in Digital Media: From Empire to Algorithm

    The Pap Scene launches exclusive media Paparazzi-On-Demand service to boost public figures’ visibility

    The Pap Scene launches exclusive media Paparazzi-On-Demand service to boost public figures’ visibility

    Indian Sports Economy now 4x bigger than a decade ago: GroupM Sporting Nation’s 12th Edition

    Indian Sports Economy now 4x bigger than a decade ago: GroupM Sporting Nation’s 12th Edition

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • MIM Specials

    Amway India Expands Immunity Portfolio with Launch of Nutrilite Triple Protect

    Dextrus Celebrates Pride Month with Film Screening and Networking Event Across Mumbai Locations

    Dextrus Celebrates Pride Month with Film Screening and Networking Event Across Mumbai Locations

    Malvi Malhotra’s Debut Book Alfaaz Sitaaron Jaise Sells Over 3,000 Copies, Earns Widespread Praise

    Malvi Malhotra’s Debut Book Alfaaz Sitaaron Jaise Sells Over 3,000 Copies, Earns Widespread Praise

    S8UL Makes Power Move into League of Legends with South Asia’s Top Roster

    S8UL Makes Power Move into League of Legends with South Asia’s Top Roster

  • Lifestyle/ Travel/ Inclusivity

    Jharkhand Welcomes Its First Adventure Resort with Off-Roading Track, Blending Eco-Tourism with Tribal Heritage

    Jockey Juniors Launches 5 Must-Have Kidswear Essentials for Vacation Adventures

    Jockey Juniors Launches 5 Must-Have Kidswear Essentials for Vacation Adventures

    P.C. Totuka & Sons Unveils ‘The Pearl Drop’ Collection: Timeless Craftsmanship Meets Contemporary Elegance

    P.C. Totuka & Sons Unveils ‘The Pearl Drop’ Collection: Timeless Craftsmanship Meets Contemporary Elegance

    Alankrita Sahai Launches ‘Youfa’ Fitness Brand in Emotional Tribute to Her Late Father on Father’s Day

    Alankrita Sahai Launches ‘Youfa’ Fitness Brand in Emotional Tribute to Her Late Father on Father’s Day

    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    NEWME and Anushka Sen Unveil #StaySenAtWork Campaign, Launch First-Ever Gen Z Workwear Collection — WorkSenIty

    NEWME and Anushka Sen Unveil #StaySenAtWork Campaign, Launch First-Ever Gen Z Workwear Collection — WorkSenIty

  • International Roundup
    Cape May Studios partners with Amagi to launch Global FAST Channels: Panic TV and Pánico TV Español

    Cape May Studios partners with Amagi to launch Global FAST Channels: Panic TV and Pánico TV Español

    Big Tech on Trial: US Antitrust Moves Put Google, Meta, Apple & Amazon under the Scanner.

    Big Tech on Trial: US Antitrust Moves Put Google, Meta, Apple & Amazon under the Scanner.

    Google’s advertising monopoly faces historic challenge in U.S. antitrust trial

    Google’s advertising monopoly faces historic challenge in U.S. antitrust trial

  • Guest Articles

    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Do you know who actually reads your newspaper ad?

    Do you know who actually reads your newspaper ad?

    PR in the AI Era: Why the human mind still matters.

    PR in the AI Era: Why the human mind still matters.

    Tokenization of digital assets: How blockchain can change the way brands reward customers

    Tokenization of digital assets: How blockchain can change the way brands reward customers

    Communicating travel experiences to communities

    Communicating travel experiences to communities

  • Report
No Result
View All Result
  • Home
  • Advertising
    • All
    • Agencies
    • Brands
    • Campaigns
    • Digital
    • Marketing
    • PR
    NODWIN Gaming, Chess.com, and ChessBase India Forge Alliance to Power the Future of Chess Esports in India

    NODWIN Gaming, Chess.com, and ChessBase India Forge Alliance to Power the Future of Chess Esports in India

    Jharkhand Welcomes Its First Adventure Resort with Off-Roading Track, Blending Eco-Tourism with Tribal Heritage

    Jockey Juniors Launches 5 Must-Have Kidswear Essentials for Vacation Adventures

    Jockey Juniors Launches 5 Must-Have Kidswear Essentials for Vacation Adventures

    Peps Mattresses Unveils ‘Spring is King’ Campaign with Humorous, Hyperlocal Storytelling

    Peps Mattresses Unveils ‘Spring is King’ Campaign with Humorous, Hyperlocal Storytelling

    June 17, 2025 | Effie LIONS Foundation | One World Trade Centre, New York

    June 17, 2025 | Effie LIONS Foundation | One World Trade Centre, New York

    DLF Unveils Privana North at Times Square, Saluting Global Indians with Spectacular Debut

    DLF Unveils Privana North at Times Square, Saluting Global Indians with Spectacular Debut

  • Broadcast
    • All
    • Cinema
    • Entertainment
    • GEC
    • News
    • OTT
    • Sports
    NODWIN Gaming, Chess.com, and ChessBase India Forge Alliance to Power the Future of Chess Esports in India

    NODWIN Gaming, Chess.com, and ChessBase India Forge Alliance to Power the Future of Chess Esports in India

    Jharkhand Welcomes Its First Adventure Resort with Off-Roading Track, Blending Eco-Tourism with Tribal Heritage

    DocuBay Unveils Trailer of Original Documentary ‘Gateway of Europe – The Migrant Crisis’

    DocuBay Unveils Trailer of Original Documentary ‘Gateway of Europe – The Migrant Crisis’

    Kingfisher Premium Packaged Drinking Water Becomes Regional Sponsor of Argentine Football Association in India

    Kingfisher Premium Packaged Drinking Water Becomes Regional Sponsor of Argentine Football Association in India

    Nikki Tamboli Wins Hearts with Stellar Performance in Bheegne De Featuring Arbaz Patel

    Nikki Tamboli Wins Hearts with Stellar Performance in Bheegne De Featuring Arbaz Patel

    Breaking: Urvashi Rautela’s Photo with Israel PM Benjamin Netanyahu Resurfaces Amidst Israel-Iran Conflict

    Breaking: Urvashi Rautela’s Photo with Israel PM Benjamin Netanyahu Resurfaces Amidst Israel-Iran Conflict

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Media
    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Why Old Giants Struggle to Scale in Digital Media: From Empire to Algorithm

    Why Old Giants Struggle to Scale in Digital Media: From Empire to Algorithm

    The Pap Scene launches exclusive media Paparazzi-On-Demand service to boost public figures’ visibility

    The Pap Scene launches exclusive media Paparazzi-On-Demand service to boost public figures’ visibility

    Indian Sports Economy now 4x bigger than a decade ago: GroupM Sporting Nation’s 12th Edition

    Indian Sports Economy now 4x bigger than a decade ago: GroupM Sporting Nation’s 12th Edition

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • MIM Specials

    Amway India Expands Immunity Portfolio with Launch of Nutrilite Triple Protect

    Dextrus Celebrates Pride Month with Film Screening and Networking Event Across Mumbai Locations

    Dextrus Celebrates Pride Month with Film Screening and Networking Event Across Mumbai Locations

    Malvi Malhotra’s Debut Book Alfaaz Sitaaron Jaise Sells Over 3,000 Copies, Earns Widespread Praise

    Malvi Malhotra’s Debut Book Alfaaz Sitaaron Jaise Sells Over 3,000 Copies, Earns Widespread Praise

    S8UL Makes Power Move into League of Legends with South Asia’s Top Roster

    S8UL Makes Power Move into League of Legends with South Asia’s Top Roster

  • Lifestyle/ Travel/ Inclusivity

    Jharkhand Welcomes Its First Adventure Resort with Off-Roading Track, Blending Eco-Tourism with Tribal Heritage

    Jockey Juniors Launches 5 Must-Have Kidswear Essentials for Vacation Adventures

    Jockey Juniors Launches 5 Must-Have Kidswear Essentials for Vacation Adventures

    P.C. Totuka & Sons Unveils ‘The Pearl Drop’ Collection: Timeless Craftsmanship Meets Contemporary Elegance

    P.C. Totuka & Sons Unveils ‘The Pearl Drop’ Collection: Timeless Craftsmanship Meets Contemporary Elegance

    Alankrita Sahai Launches ‘Youfa’ Fitness Brand in Emotional Tribute to Her Late Father on Father’s Day

    Alankrita Sahai Launches ‘Youfa’ Fitness Brand in Emotional Tribute to Her Late Father on Father’s Day

    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    NEWME and Anushka Sen Unveil #StaySenAtWork Campaign, Launch First-Ever Gen Z Workwear Collection — WorkSenIty

    NEWME and Anushka Sen Unveil #StaySenAtWork Campaign, Launch First-Ever Gen Z Workwear Collection — WorkSenIty

  • International Roundup
    Cape May Studios partners with Amagi to launch Global FAST Channels: Panic TV and Pánico TV Español

    Cape May Studios partners with Amagi to launch Global FAST Channels: Panic TV and Pánico TV Español

    Big Tech on Trial: US Antitrust Moves Put Google, Meta, Apple & Amazon under the Scanner.

    Big Tech on Trial: US Antitrust Moves Put Google, Meta, Apple & Amazon under the Scanner.

    Google’s advertising monopoly faces historic challenge in U.S. antitrust trial

    Google’s advertising monopoly faces historic challenge in U.S. antitrust trial

  • Guest Articles

    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Do you know who actually reads your newspaper ad?

    Do you know who actually reads your newspaper ad?

    PR in the AI Era: Why the human mind still matters.

    PR in the AI Era: Why the human mind still matters.

    Tokenization of digital assets: How blockchain can change the way brands reward customers

    Tokenization of digital assets: How blockchain can change the way brands reward customers

    Communicating travel experiences to communities

    Communicating travel experiences to communities

  • Report
No Result
View All Result
Made-in-Media: Crafting Stories, Shaping Perspectives
No Result
View All Result
Home Report

The tech that drives business innovation: Lenovo and DreamWorks

News Desk by News Desk
June 4, 2025
in Report
0
The tech that drives business innovation: Lenovo and DreamWorks
0
SHARES
18
VIEWS
Share on FacebookShare on Twitter

DreamWorks Animation expands Preferred Technology Provider relationship with Lenovo — deepening a trusted partnership to include Lenovo’s cutting-edge services and solutions.

Mumbai: DreamWorks Animation is deepening its collaboration with Lenovo, naming the company its preferred compute services, workstation, and solutions provider. This marks a milestone in a trusted partnership now strengthened by Lenovo’s solutions and services. By bringing together devices, data center infrastructure, and services into a seamless Lenovo ecosystem, DreamWorks has the compute power to scale with the ever-growing demands of its artistic and technical teams — an essential advantage in an increasingly dynamic landscape. At the core of this collaboration is a shared commitment to service excellence, ensuring DreamWorks remains supported through every business transformation.

Lenovo’s strategic services and solutions have already delivered a quantifiable impact to DreamWorks’ production pipelines and business infrastructure:

• A 20% performance increase was achieved using Lenovo Neptune™ liquid cooling, improving render speeds and enabling faster iteration cycles.

•  A 25% performance increase of animation programs running on the ThinkStation™ P620s compared to previous workstations, leading to faster loading times and an overall better artist experience.

• With 98% utilization in its data center and 300 million compute hours for The Wild Robot, Lenovo infrastructure scaled to meet unprecedented creative demands.

“Based on our long-standing relationship and Lenovo’s consistent delivery excellence, expanding our collaboration was a natural next step,” said Kate Swanborg, SVP of Technology Communications and Strategic Alliances, DreamWorks Animation. “This deepens our collaboration and gives DreamWorks the flexibility and operational scale we need to fuel our business ambitions and deliver world-class filmmaking.”

“This expanded relationship underscores the vital role of advanced, scalable technologies and services in powering complex creative workflows and meeting the demands of modern content production,” added Ken Wong, Executive Vice President and President, Solutions and Services Group, Lenovo. “It highlights the strategic impact of a trusted technology partnership in delivering the performance, reliability, and innovation required to push the boundaries of what’s possible in filmmaking and what’s possible in business.”

Unified Innovation: Expanding the Lenovo–DreamWorks Technology Ecosystem

From strategy to 24/7 operations, Lenovo delivers more than just high-performance hardware — it provides a services-first ecosystem that keeps DreamWorks’ technology teams focused. Lenovo’s scalable service model covers everything from day-to-day support to critical artist compute deployment, ensuring that enterprise environments like DreamWorks have the tools, agility, and responsiveness needed at every stage of production.

·         ThinkStation™ and ThinkPad™ P Series Workstations – designed to deliver the performance and responsiveness required in any setting, including modern film production, making them ideal for artists, technical directors, and other professionals.

·         ThinkSystem™ Servers and HPC Infrastructure – powering compute-intensive rendering and animation pipelines.

·         NEW: TruScale™ Infrastructure as a Service – enabling DreamWorks to scale compute resources on demand while avoiding large capital expenditures. The offering supports the full ThinkSystem™ and ThinkAgile™ portfolio and is tailored to align infrastructure capacity with production timelines.

Lenovo TruScale™ allows DreamWorks to retain the control and security of on-premises infrastructure while benefiting from 24/7 proactive monitoring, managed services, and expert support. As part of its services portfolio, Lenovo also supports DreamWorks’ sustainability goals — helping retire outdated systems and transition to more energy-efficient technologies.

And Infrastructure is only part of the story. DreamWorks depends on Lenovo’s Premier Support Plus for round-the-clock help, fast fixes, and minimal downtime. In a high-pressure creative environment, responsive support and expert planning are essential to reducing complexity and helping teams meet aggressive production goals.

Proven Performance: Technology That Moves at the Speed of Imagination

 DreamWorks’ partnership with Lenovo is a story of creative ambition brought to life through cutting-edge technology. During its most technically demanding productions, DreamWorks relied on Lenovo’s high-performance computing (HPC) solution—featuring Neptune™ liquid cooling—to accelerate workflows and scale rendering. Neptune™ liquid cooling boosted core performance within the pre-existing data center space, enhancing both energy efficiency and system stability, and enabled the studio to do more with less. Just as critical was the ability to iterate in real time. With Lenovo’s infrastructure, artists could explore, refine, and bring complex digital environments to life with greater speed and precision.

Lenovo’s professional services have also enabled DreamWorks to scale quickly and smoothly. A HPC deployment expected to take a week was completed in just 1.5 days. From custom hardware integration to white-glove service and proactive support, every deployment is built for seamless execution and immediate production-readiness.

This robust technology and services foundation now supports a bold new slate of DreamWorks films, including The Bad Guys 2 (August 2025) and the newly announced Forgotten Island (September 2026). It will also play a central role in the creation of Shrek 5 (December 2026)—further demonstrating Lenovo’s impact on some of the studio’s most iconic and technically ambitious productions.

Looking ahead, Lenovo supports DreamWorks in streamlining complex operational and infrastructure processes as well as predictive analytics and intelligent workflows –powered by Lenovo’s AI-optimized infrastructure that includes workstations, data center systems, and TruScale services. While DreamWorks does not use AI in the generation of its imagery, the studio is researching its potential to increase production pipeline efficiency to further enable their artists to focus on their creativity.  This integrated ecosystem would bridge individual creativity with end-to-end studio orchestration, helping DreamWorks move from concept to screen with greater speed, agility, and innovation.

“This extension of the Lenovo partnership is a key component of our technology strategy,” said Bill Ballew, CTO for DreamWorks Animation. “The Lenovo hardware solutions are incredibly powerful, and we are now looking forward to engaging with their AI teams to identify solutions that will optimize our compute infrastructure even further.”

“As production strategy evolves, the Lenovo-DreamWorks partnership serves as a blueprint for how enterprises can leverage integrated technology to scale intelligently and meet the demands of creative and operational excellence,” Wong added.

Learn More about How Lenovo Helps Turn Bold Ideas into Breakthrough Innovations

Discover what’s possible with Lenovo. Explore a full portfolio of workstations, data center solutions, and enterprise services designed to scale with creative and AI ambitions.

Unlock the Lenovo Hybrid AI Advantage to accelerate AI across edge, cloud, and on-prem environments. Rely onLenovo for expert support, from strategy to 24/7 operations. And start smart with AI Discover — a guided consultation to identify use cases, assess readiness, and drive faster outcomes.

Visit here or connect with Lenovo experts at events worldwide.

LENOVO, THINKPAD, THINKSTATION, THINKSYSTEM, THINKAGILE and TRUSCALE are trademarks of Lenovo. ©2025 Lenovo Group Limited. All rights reserved.

Tags: DreamworksLenova

Browse by Category

  • Advertising
  • Agencies
  • Brand Endorsement
  • Brands
  • Broadcast
  • Business
  • Campaigns
  • Cinema
  • Digital
  • Entertainment
  • GEC
  • Guest Articles
  • International Roundup
  • Lifestyle/ Travel/ Inclusivity
  • Marketing
  • Media
  • MIM Specials
  • News
  • OTT
  • people Movement
  • PR
  • Report
  • Sports
  • About us
  • Advertise
  • Privacy Policy

© 2025 Made In Media

No Result
View All Result
  • Home
  • Advertising
  • Broadcast
  • Media
  • MIM Specials
  • Lifestyle/ Travel/ Inclusivity
  • International Roundup
  • Guest Articles
  • Report

© 2025 Made In Media

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?