Freedom Cooking Oil Makes a Bold Case for Purity in the New ‘Courtroom’ Campaign raising the voice against oil adulteration
Mumbai: “Have you got the justice your health deserves?” This isn’t just a question; it’s the challenge Freedom Healthy Cooking Oils brings out in their bold new ad campaign, ‘Courtroom.’ In a dramatic, high-stakes courtroom setting, Freedom Sunflower Oil makes a powerful statement against oil adulteration and health for all. Not all sunflower oils offer the same purity and quality and customers need to be extremely careful while making the decision for their household. Through an engaging mix of humour and intensity, the campaign aims to educate consumers about the importance of making smart, informed choices when selecting their cooking oil. The Verdict of the Case is overwhelmingly in favour of Freedom Refined sunflower Oil which can be trusted for its quality and purity.
Starring the popular brand ambassadors Yash and Radhika, the ‘Courtroom’ campaign features Yash as a passionate lawyer who calls out imitation oils for failing to meet the necessary purity standards for healthy cooking. In this intense yet light-hearted drama, he emphasizes the importance of checking product labels and choosing only brands that uphold their integrity. The campaign contrasts Freedom’s 100% pure sunflower oil with other oils that look the same but fail to deliver on quality.
The ‘Courtroom’ campaign is designed to educate consumers about the critical role they play in choosing the right cooking oil for their health. By using a courtroom setting, the campaign encourages viewers to consider the fine details that make a difference when selecting sunflower oil. The ad effectively highlights how deceptive packaging can mislead consumers into purchasing products that may appear genuine but fail to meet the purity standards necessary for healthy cooking. Through this engaging narrative, Freedom Cooking Oil reinforces the importance of making informed and mindful choices for better health outcomes.
P. Chandra Shekhara Reddy, Sr. Vice President, Sales & Marketing, Gemini Edibles & Fats India Limited, said, “At Freedom, we place a strong emphasis on trust and purity—values that health-conscious consumers prioritize when selecting their cooking oils. Through our ‘Courtroom’ campaign, we aim to raise awareness about the importance of discerning product quality and making informed choices. We urge consumers to verify the authenticity of the products they purchase and avoid being deceived by misleading packaging. Choosing the right sunflower oil is a crucial step towards a healthier lifestyle, and we are proud to offer a product that consumers can rely on with confidence.”
Adding to this Chetan Pimpalkhute, GM Marketing, Gemini Edibles & Fats India Ltd “The ‘Courtroom’ campaign reflects Freedom Cooking Oil’s dedication to empowering consumers with informed choices for healthier living. Breaking the clutches of typical stereotype edible oil category TV commercials of happy family at dining table, with humor, drama but still holding up the core brand values was the challenge. By combining humour and drama with our commitment to transparency and quality, Freedom Sunflower Oil reinforces its position as a trusted partner in promoting wellness and ensuring families make healthier cooking decisions.