Times Now registered 33% market share in the 8-11pm prime time band; Leads election coverage with unparalleled programming.
Mumbai: Times Now, India’s leading English news channel, dominated the 2024 Jammu Kashmir and Haryana Assembly elections week with a 28% market share, reaffirming its position as India’s Election News Headquarters (Source: BARC| 10L+| NCCS A 15-60 Males| Wk.41’24). Leading with a 33% market share in the prime-time slots, (Source: BARC| 10L+| NCCS A 15-60 Males | Wk.41’24, Weekdays 2000-2300hrs), Times Now dominated the electoral landscape with unparalleled election news programming, including its flagship shows India Upfront and The Newshour.
Offering a holistic news viewing experience, Times Now surpassed its contemporaries on Counting Day with an impressive 27% market share (Source: BARC| 10L+| NCCS A 15-60 Males| 8th Oct. 2024). Led by seasoned journalists and backed by a robust lineup of curated election programming, Times Now delivered exclusive insights, minute-by-minute updates, live on-ground reports, and real-time analysis, ensuring viewers remained engaged and well-informed throughout the elections.
On Exit Poll Day, Times Now maintained its leadership position, as the channel was the genre leader amassing 37% viewership share (Source: BARC| 10L+| NCCS AB 22+ Males| 5th Oct. 2024, 1800-2000hrs).
Counting Week Shares – Wk.41 2024
| Channel | Shares |
| Times Now | 28% |
| Republic TV | 17% |
| CNN News18 | 27% |
| India Today Television | 15% |
| Mirror Now | 6% |
| WION(v) | 1% |
| BBC | 6% |
Source: BARC| 10L+| NCCS A 15-60 Males| Wk. 41’24
Viewership Shares – Weekday Prime Time
| Channel | Shares |
| Times Now | 33% |
| Republic TV | 18% |
| CNN News18 | 24% |
| India Today Television | 13% |
| Mirror Now | 5% |
| WION(v) | 2% |
| BBC News | 5% |
Source: BARC| 10L+| NCCS A 15-60 Males | Wk.41’24, Weekdays 2000-2300hrs
Counting Day Shares – 8th Oct. 2024
| Channel | Shares |
| Times Now | 27% |
| Republic TV | 23% |
| CNN News18 | 24% |
| India Today Television | 12% |
| Mirror Now | 4% |
| WION(v) | 1% |
| BBC News | 9% |
Source: BARC| 10L+| NCCS A 15-60 Males| 8th Oct. 2024
Exit Polls – 5th Oct. 6pm – 8pm
| Channel | Shares |
| Times Now | 37% |
| Republic TV | 7% |
| CNN News18 | 22% |
| India Today Television | 27% |
| Mirror Now | 3% |
| WION(v) | 0% |
| BBC World News | 4% |
Source: BARC| 10L+| NCCS AB 22+ Males| 5th Oct. 2024, 1800-2000hrs
