The ‘Styled to Wander’ campaign captures the essence of the GT Line offerings, emphasizing style, performance, and the spirit of adventure
Mumbai: Volkswagen India has unveiled the latest chapter of its widely appreciated ‘Styled to Wander’ campaign that made its debut at the launch of the Taigun GT Line, this time featuring the recently launched Volkswagen Virtus GT Line. Building on the success of the Taigun GT Line that was conceptualized to make the coveted ‘GT’ badge more accessible to customers; Volkswagen India launched the new Virtus GT Line, epitomizing the sporty aspirations of customers who love driving a car with the quintessential sedan body style.
The campaign captures the essence of the GT Line offerings, emphasizing style, performance, and the spirit of adventure. The extension of the ‘Styled to Wander’ storyline brings a fresh perspective with the introduction of a mother’s carefree city exploration, juxtaposed against the earlier father-daughter bonding trip showcased in the Taigun GT Line film. The new campaign maintains the core theme of ‘Styled to Wander,’ while highlighting the Virtus GT Line’s urban elegance and sporty enhancements.
Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, “The Virtus GT Line represents the next step in Volkswagen’s commitment to delivering exhilarating performance with unmatched style. Through the ‘Styled to Wander’ campaign, we aim to bring the thrill and sophistication of our GT Line closer to more customers, while showcasing the versatility of the Virtus as a sedan that effortlessly blends urban elegance with sporty driving dynamics. With this latest chapter, we celebrate a broader, more inclusive expression of wanderlust—one that is every bit as bold and adventurous as the cars we build.” Powered by the 1.0 l TSI engine, the Virtus GT Line comes equipped with a thrilling new package of features as well as aesthetic differentiation that sets it apart, making India’s No.1 premium sedan even more aspirational and accessible. With features like Electric Sunroof, 20.32 cm Digital cockpit, 25.65 cm VW Play Touchscreen infotainment with wireless Android Auto & Apple CarPlay, KESSY – Push button start stop, Auto dimming IRVM, Rain sensing wipers, Auto headlights and much more on offer the Virtus GT Line is set to captivate the aspirations of customers looking to live the GT life. Moreover, having already scored the top 5-Star safety rating on the Global NCAP scale, the Virtus GT Line will come equipped with 6-Airbags as standard.