The synergy is expected to create a strong, enduring connection with the youth
Mumbai: Campus Activewear, one of India’s largest sports and athleisure footwear brands announces the onboarding of Indian actor Vikrant Massey as their new brand ambassador. The association between Campus and Vikrant Massey represents a unique blend of style, versatility, and self-expression – qualities that both the brand and the actor embody.
Vikrant Massey is well-known for his versatile on-screen performances and authentic off-screen presence. His journey, from television to starring in critically acclaimed films, mirrors Campus Activewear’s evolution into one of India’s largest athleisure brands. His passion for experimentation and his grounded nature perfectly aligns with the values of Campus and today’s youth— versatile, passionate, and authentic.
Speaking on the collaboration, Nikhil Aggarwal, CEO, Campus Activewear said, “Vikrant is known for his versatility. Today, he stands as a respected figure, admired by aspiring artists and especially by today’s youth. His down-to-earth charm and relatability embody the core values of Campus Activewear. We believe this collaboration will inspire our audience to embrace their individuality with confidence, just as Vikrant does every day.”
The Autumn Winter 2024 collection is designed for the modern, multifaceted youth who value bold yet comfortable designs. These pieces resonate with Vikrant’s effortless and authentic style, creating a synergy between the collection and his persona.
On joining hands with Campus Activewear, Vikrant Massey said, “I’ve always believed that style is a reflection of one’s true self, and I’m thrilled to represent a brand that celebrates individuality while prioritizing comfort. I’m proud to collaborate with Campus, a homegrown brand that takes bold steps to create a fashion statement for every Indian youth.”
The Campus Activewear Autumn Winter 2024 collection is designed with the evolving demands of today’s youth in mind. From casual sneakers to stylish athleisure shoes, the collection offers superior comfort and style, catering to a range of lifestyle needs. It will be available across multi-branded stores, exclusive Campus outlets, Campus.com, and e-commerce platforms.