Flam partners with 100+ global brands, launches AI-powered immersive product suite to redefine marketing impact
India, September 25, 2025 – With consumer attention spans at an all-time low, brands are shifting from traditional awareness-led campaigns to deeper, measurable engagement. Leading this transformation is Flam, a full-stack AI-first immersive product suite for brands and enterprises to create, publish, and scale interactive experiences across platforms.
The opportunity is vast: India’s digital ad market is projected to grow 15% annually to reach $19 billion by 2029 (Bain & Co.), while the global immersive marketing market is forecast to expand from $6.90 billion in 2024 to $29.68 billion by 2030 at a CAGR of 28.6% (Grand View Research). This reflects a growing appetite for immersive, AI-driven formats that break through clutter and deliver business outcomes.
Flam has already partnered with 100+ global brands across FMCG, consumer tech, auto, retail, and enterprise sectors. Its campaigns have reached 580M+ users globally, turning every touchpoint—TV, digital, print, retail, OOH, packaging, and social media—into an interactive, measurable experience. Clients include Apple, Samsung, Ajio, Britannia, Flipkart, among others.
> “Marketers are no longer satisfied with vanity metrics. In an environment where consumers are bombarded with brand messages, interactive advertising has become a critical lever to break through,” said Karthik K. Raman, CMO, Flam. “Flam’s technology shifts campaigns from passive impressions to active engagement, creating deeper connections and tangible outcomes.”
Flam’s AI-Powered Immersive Suite
Flam has built a multi-layered technology suite to drive immersive campaigns across industries:
Prism – Brings static print to life with dynamic visuals.
Alpha – Transforms images into interactive 3D experiences.
Alpha Interactive – Allows consumers to explore products using touch, voice, and gestures.
Spalatial – Embeds content directly into user environments via QR codes and AR links.
Fandom AI – Lets fans pose with celebrities and share personalized moments, widely adopted in IPL and film campaigns.
Expanding Global Footprint
To accelerate innovation, Flam has opened its global headquarters in San Francisco, positioning itself closer to the world’s leading creative and technology ecosystems. The move will drive strategic collaborations across digital platforms, retail media, broadcast TV, CTV, and entertainment, with a focus on sports and movie marketing.
About Flam
Founded in 2021 by BITS Pilani alumni Shourya Agarwal, Malhar Patil, and Amit Gaiki, Flam is redefining how brands connect with audiences through immersive, GenAI-powered solutions. With offices in San Francisco and Bengaluru, Flam enables enterprises, broadcasters, and brands to transform every touchpoint into a measurable, interactive experience.
